Category: Identify

Could Silence and Lack of Empathy be Killing Your Dental Practice?

Doctor comforting patient

By: Trude Henderson (Part 1 of 3) Over the years, I have visited numerous dental and medical practices (as part of my work as a dental and medical consultant and startup co-founder), as well as spas (for pleasure). Based on observations culled from these experiences, as well as my gleanings from Identify’s 3-year pilot study, I have reached a conclusion that I would like to share with you – too much silence and a lack of empathy will make your…

6 Things That Will Make Your Dental Practice Manager Shout, “I Can’t Live Without You!”

get identify dental best of the best

By: Trude Henderson Today we are going to change things up a bit and focus on things from the perspective of the dental practice employee, rather than that of the practice manager. Travis Bradberry, (an article by whom we discussed in 2 complementary blogs on July 19th – 21st), maintains in “7 Ways to Blow You’re Bosses Mind” (Forbes, September 29, 2015”) that for an ambitious employee, is in not enough to merely follow orders: “Your boss’s expectations are the…

A Metrics-Based Approach to Gauging Dental Patient Loyalty

Dental patient Loyalty

By: Trude Henderson In his “Why you have fewer loyal patients than you think, and what to do about it,” published in Dentistry IQ on June 30, Steve Klinghoffer addresses the problem of patient retention. He begins by saying that every dental practice has three kinds of patients: “Raving fans.” This is self-explanatory. “Attendees.” These are patients who have been with a dental practice for years, but come only sporadically and don’t provide referrals. ‘Vulnerable Patients.” These visit only when there…

Millennial Mothers: A demographic that deserves your attention

By: Trude Henderson In a blog appearing on June 12th, “Steven Klinghoffer’s ‘The Millennial Effect’ Addresses a Major Challenge to Dental Practitioners,” we drew your attention to an article devoted to the demands of that generation of consumers. Now we would like to discuss a piece regarding a subcategory of the Millennial generation, “Millennial Mom Trends That Will Help Your Brand Thrive.” This blog, by someone who writes under the pseudonym of “Lavanya,” appeared on the website of Trybe, a…