Category: Identify

A Metrics-Based Approach to Gauging Dental Patient Loyalty

Dental patient Loyalty

By: Trude Henderson In his “Why you have fewer loyal patients than you think, and what to do about it,” published in Dentistry IQ on June 30, Steve Klinghoffer addresses the problem of patient retention. He begins by saying that every dental practice has three kinds of patients: “Raving fans.” This is self-explanatory. “Attendees.” These are patients who have been with a dental practice for years, but come only sporadically and don’t provide referrals. ‘Vulnerable Patients.” These visit only when there…

Millennial Mothers: A demographic that deserves your attention

By: Trude Henderson In a blog appearing on June 12th, “Steven Klinghoffer’s ‘The Millennial Effect’ Addresses a Major Challenge to Dental Practitioners,” we drew your attention to an article devoted to the demands of that generation of consumers. Now we would like to discuss a piece regarding a subcategory of the Millennial generation, “Millennial Mom Trends That Will Help Your Brand Thrive.” This blog, by someone who writes under the pseudonym of “Lavanya,” appeared on the website of Trybe, a…

Organizational Culture and its Relationship to the Patient Experience

By: Trude Henderson   John McLaughlin defines the phrase organizational culture thus: A system of shared assumptions, values, and beliefs that govern how people behave and make sense of their environment.  These shared values have a strong influence on the people in an organization, often dictating how they dress, act, and perform their jobs. Every organization develops and maintains a unique culture, which provides guidelines and boundaries for the behavior of the members of the organization.  The dental office environment…

Steven Klinghoffer’s “The Millennial Effect” Addresses a Major Challenge to Dental Practitioners

An article in last May’s issue of Dental Magazine, “The Millennial Effect,” by Steven Klinghoffer, poses the difficulties pediatric dental practitioners face in winning and retaining millennials, the racially diverse generation comprising those who reached the age of 18 to 34 in 2015. The key points: First, Klinghoffer points out that millennials have high expectations.  With access to a surfeit of information, they tend to be well-aware of a wide range of options and to be very selective about the practice…